Six Key Metrics for Measuring the Effectiveness of Video Content

Here are six top metrics (in order of importance), and the challenges in tracking them: 1. Mind share, 2. Revenue, 3. Brand lift, 4. Engagement, 5. Reach, 6. Viewability

Link de la noticia: 
http://adage.com/article/digitalnext/key-metrics-measuring-roi-video-content/299...