Sizmek Is Shutting Down the Rocket Fuel Brand to Focus on Ad Transparency

After acquiring ad-tech company Rocket Fuel for $145 million in July, Sizmek is folding Rocket Fuel’s brand and said it will start disclosing the fees included in media buying to instill more trust and transparency for advertisers about how

Link de la noticia: 
http://www.adweek.com/digital/sizmek-is-shutting-down-the-rocket-fuel-brand-to-f...