The slow progress of Portugal’s publisher alliance shows limits of united fronts vs the duopoly

Nonio, Portugal publishers’ attempt to fight back against the duopoly, has launched its first ad campaign. But the alliance still needs to grow its data pool and targeting capabilities before it can act as a viable alternative to Facebook and Google.

Link de la noticia: 
https://digiday.com/media/portugals-publisher-alliance-makes-headway-albeit-slow...