Snap is fighting to retain its identity even as it opens up to a sea of new advertisers

Come July, advertisers will have access to a slick new creative tool called Snapchat Publisher, which will let them create ads in less than two minutes. But before the tool is widely rolled out, Snapchat seems to be doing some quality-control.

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http://www.businessinsider.com/snapchat-is-pushing-marketers-to-make-ads-that-lo...