Snapchat May Force Users to Watch Three Seconds of Ads Before Skipping

Snapchat -- a company that's been reluctant to impose ads on its audience -- is now weighing whether it will force people to sit through three seconds of commercial breaks before offering a skip option on ads.

Link de la noticia: 
http://adage.com/article/digital/snapchat-considers-making-users-sit-3-seconds-a...