Snapchat is starting to measure its ads like a TV network

In a big move for the nearly five-year-old messaging app, advertisers are finally getting a way to easily compare how well an ad on Snapchat performs compared to a traditional TV one they're used to buying.

Link de la noticia: 
http://www.businessinsider.com/snapchat-is-starting-to-measure-its-ads-like-a-tv...