Snapchat's new audience-based ad strategy could wrest control from Discover publishers

As Snapchat’s ad platform evolves, the top publishers that helped pioneer advertising there could lose some autonomy. The messaging app wants to have more control over the ad inventory in the Discover section of the app

Link de la noticia: 
http://digiday.com/platforms/snapchats-new-ad-strategy-means-discover-publishers...