Snapchat’s programmatic ads fetch $3-$8 CPMs

CPMs for Snapchat inventory that’s sold in open auctions run between $3 and $8, according to three ad buyers requesting anonymity. Those rates are similar to what’s found on Facebook, but the difference with Facebook is

Link de la noticia: 
https://digiday.com/marketing/snapchats-programmatic-ads-fetch-3-8-cpms/