A Spanish ad company wants to standardize OOH traffic metrics using satellites

Spanish company Cuende, which specializes in OOH measurement, launched a platform in the U.S. on Monday called MetricOOH. The tool uses satellite imagery to assess all traffic in a given zone,

Link de la noticia: 
https://digiday.com/media/a-spanish-ad-company-wants-to-standardize-ooh-traffic-...