Study Finds 360-Degree VR Ads Perform Better, Improve CTR 300%

Across metrics including click-through rates, viewability and video completion, 360-degree VR ads performed better in every dimension, according to the study by OmniVirt, which analyzed 700 million ads served.

Link de la noticia: 
https://www.mediapost.com/publications/article/315310/study-finds-360-degree-vr-...