Study Finds 66% Of Marketers Say Audience Beats Context -- But Publishers Disagree

A survey of 200 U.S. senior decision makers found 60% believe the future of advertising relies on multiple, interoperable ID solutions, whereas 22% think only one is necessary, and 7% say no identity solution is necessary in the future

Link de la noticia: 
https://www.mediapost.com/publications/article/360746/study-finds-66-of-marketer...