Study Finds 'Social TV' Ineffective For Infrequent Viewers, Offline Promos May Work Better

A review of recent academic research on “social TV” indicates it has the greatest influence on the most loyal viewers of TV shows, but has relatively little impact on people who do not regularly watch a show.

Link de la noticia: 
http://www.mediapost.com/publications/article/203243/study-finds-social-tv-ineff...