Survey: 80% of Premium Publishers Want to Sell Ads Based on Time

Just weeks after the Financial Timessaid it would begin selling digital ads based on the time for which they're exposed to readers, a new survey shows other digital publishers are growing bullish about the tactic.

Link de la noticia: 
http://adage.com/article/media/80-premium-publishers-sell-ads-based-time/295523/...