These are the TikTok metrics brands want to see for influencer marketing campaigns — 'it doesn't matter how many followers you have'

Some brands are tracking what followers are saying in the comments (such as how often the brand or product is mentioned) or what ways viewers are getting to the video.

Link de la noticia: 
https://www.businessinsider.com/tiktok-metrics-brands-use-for-influencer-marketi...