Time Spent With Ad-Supported Media Falls To 46.6%, Even As Ad Spending Soars

Ad-supported media's share of total consumer time spent with media fell to its lowest point ever in 2021, and is projected to continue falling over the next several years, even as spending by advertisers continues to rise.

Link de la noticia: 
https://www.mediapost.com/publications/article/370183/time-spent-with-ad-support...