TV's ROIs Dominate All Media

Updated research from Neustar -- a study backed by Horizon Media and Turner -- says that over a seven-year period from 2010 to 2016, TV advertising consistently outperformed digital among key return on investment (ROI) business measures.

Link de la noticia: 
https://www.mediapost.com/publications/article/302155/tvs-rois-dominate-all-medi...