Twitter Introduces Pre-Bid Adjacency Controls for Advertisers

Starting Monday, advertisers on the platform have access to Adjacency Controls, which are pre-bid controls that help them ensure that their ads do not appear adjacent to tweets containing keywords they wish to avoid in relevance-ranked timelines

Link de la noticia: 
https://www.adweek.com/programmatic/twitter-introduces-pre-bid-adjacency-control...