Twitter Makes a Play for Performance Ad Budgets and Indie Agencies

Twitter may be a cultural touchstone, but it's long trailed other social platforms in terms of ad dollars. Marketers typically use the platform as a place to raise brand awareness, but not as a place to drive lower-funnel conversions

Link de la noticia: 
https://www.adweek.com/media/twitter-makes-a-play-for-performance-ad-budgets-and...