UK: ASA introduces new rules on behavioural advertising

The rules require ad networks delivering behaviourally targeted ads to make clear that they are doing so – most are expected to do so through an icon in the corner of online ads. They must also allow consumers to exercise control

Link de la noticia: 
http://www.campaignlive.co.uk/news/article/1169504/asa-introduces-new-rules-beha...