Unilever encouraged by blockchain ad-buying pilot

Unilever has been working with IBM to create a blockchain solution for the past 18 months. IBM, which has pivoted into an artificial intelligence pioneer in recent years, has estimated that Unilever has saved "two to three percentage points".

Link de la noticia: 
https://www.campaignlive.co.uk/article/unilever-encouraged-blockchain-ad-buying-...