U.S. Companies To Spend More Than $19 Billion On Third-Party Audience Data

The Interactive Advertising Bureau and the Data Center of Excellence released a forecast Wednesday that puts the amount marketers will spend on audience data and solutions to manage it at about $19.2 billion in 2018.

Link de la noticia: 
https://www.mediapost.com/publications/article/328890/us-companies-to-spend-more...