US Programmatic TV Ad Spending to More Than Double This Year

This year, programmatic TV spending will climb 127.8% to $710 million. And that will come after spending triples this year. By 2018, programmatic will account for 6% of TV ad spending

Link de la noticia: 
http://www.emarketer.com/Article/Programmatic-TV-Ad-Spending-More-Than-Double-Th...