Video Advertising Integrations Spell the End of Advertising

With in-video clickable purchasing, the entire transaction takes place without the user ever having to navigate off-page or out of frame. This means that if I see sneakers I like in my favorite Marvel movie, I could click and purchase and then 

Link de la noticia: 
https://www.adweek.com/media/video-advertising-integrations-spell-the-end-of-adv...