What Happens After the Video View?

New research from IAB found that people are more likely to talk about the products or brands they see—and even change someone’s mind about them—while co-viewing on over-the-top (OTT) devices than on linear TV.

Link de la noticia: 
http://hello.emarketer.com/dc/ybuTb4H-ngQ_0VyLbQJJrGDw4OArp-Cq5eAECJSJEQURJ8eDe9...