When Mondelez learned to fail

To design a chatbot, global snacking giant Mondelez had to rethink its approach to investing in innovation, by moving away from long-term investment in one ‘silver bullet’ idea, toward smaller pots of funding and a test-and-learn process 

Link de la noticia: 
https://www.warc.com/NewsAndOpinion/news/When_Mondelez_learned_to_fail/87aa9053-...