Why Advertisers Struggle To Get the Most Out of Their First-Party Data

More than four in 10 respondents said they were tapping into 40% or less of their company’s first-party data potential, while one-fourth said they were tapping into more than 60% of their first-party data potential. 

Link de la noticia: 
https://www.emarketer.com/content/advertisers-struggle-first-party-data?ecid=NL1...