Why are we still making it so hard to understand Addressable TV?

The concept of addressable TV is pretty easy to understand: Identify the right households, send messages only to those high-value audiences and have the ability to measure each campaign’s impact against a brand’s KPI.

Link de la noticia: 
https://adage.com/article/cadent/why-are-we-still-making-it-so-hard-understand-a...