Why Brands and Agencies Are Preparing for the Era of 6-Second Ads

Let the upcoming fourth quarter be known as the incubator phase of the six-second video ad unit, a few industry players echoed in recent days. Next year, they say, it’s go time.

Link de la noticia: 
http://www.adweek.com/digital/why-brands-and-agencies-are-preparing-for-the-era-...