Why brands can’t keep consumers in the dark on data tracking

Belle Cartwright, director of data strategy for EMEA at Essence, said that even though GDPR is changing how brands approach data, many are still banking on consumers being willfully ignorant.

Link de la noticia: 
https://www.thedrum.com/news/2020/01/02/why-brands-can-t-keep-consumers-the-dark...