Why Connected TV Isn’t As Complicated As Advertisers Think

While advertisers now recognize the importance of CTV for reaching an enormous audience – 2020’s dramatic acceleration led to consumer user numbers exceeding 200 million – they are still concerned about how complicated it all seems 

Link de la noticia: 
https://www.adexchanger.com/tv-and-video/why-connected-tv-isnt-as-complicated-as...