Why A Unified ID Is Critical To The Open Internet, Journalism, And TV

Google is not proposing a solution for the open internet. Google is not announcing that it is ceasing the use of PII. I believe Google will continue to rely on PII and its billions of email-based logins to target ads on publishers that they don’t own.

Link de la noticia: 
https://www.adexchanger.com/data-driven-thinking/why-a-unified-id-is-critical-to...