Will CTV shift advertisers’ focus away from linear television?

As consumption habits have shifted rapidly in the last year, advertisers are left with the decision of where to allocate audio visual (AV) advertising budgets which would usually have been placed on cinema, linear TV and radio.

Link de la noticia: 
https://www.thedrum.com/opinion/2021/03/10/will-ctv-shift-advertisers-focus-away...