The world's largest advertiser slashed spending on 'crappy' digital ads by over $100 million — and still saw sales increase

"We cut more than $100 million in wasteful spending starting last March because we couldn’t be assured ads would not appear next to bad content like a terrorist video," Marc Pritchard, P&G's chief brand officer, said

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http://www.businessinsider.com/procter-gamble-slashed-spending-on-digital-ads-by...