WPP's Kinetic Goes Real-Time, Begins Trading Out-Of-Home Buys On Spafax Exchange

WPP’s Kinetic unit, the world’s largest buyer of out-of-home media, has begun serving ads to digital, place-based media outlets via a real-time exchange developed by sister shop Spafax Networks.

Link de la noticia: 
http://www.mediapost.com/publications/article/191488/wpps-kinetic-goes-real-time...