xAd Teams With comScore For Mobile Attribution Solution

xAd, a location intelligence firm, announced a partnership with comScore this week, releasing a solution that aims to link mobile campaigns with in-store visits, also known as the giant bugbear in the path of mobile marketers and advertisers.

Link de la noticia: 
http://www.mediapost.com/publications/article/278987/xad-teams-with-comscore-for...