Zenith Boosts Global Ad Forecast, Cites Global Economic Expansion

Publicis Media’s Zenith unit has indeed upgraded its advertising outlook for 2018, albeit a modest one-tenth of a percentage point. Zenith now projects that global ad spending will expand 4.6% 

Link de la noticia: 
https://www.mediapost.com/publications/article/316588/zenith-boosts-global-ad-fo...