‘The whole industry has to think about quality’: Hearst UK introduces new metric to prove branded content works

Hearst UK has introduced a branded content metric combining dwell time and scroll depth. The metric, dubbed Engaged View Rate, calculates a score once audiences have spent a minimum of 30 seconds on the page and reached

Link de la noticia: 
https://digiday.com/media/whole-industry-think-quality-hearst-uk-introduces-new-...