‘Churn and burn’: Publishers are prioritizing subscription volume over immediate revenue

Like a lot of media trends spinning out of the pandemic and disconnecting legacy business norms with new in-market realities, there is a widening gap between the volume of publishers’ overall subscription numbers and the revenue that follows.

Link de la noticia: 
https://digiday.com/media/churn-and-burn-publishers-with-surging-subscriptions-p...