‘Still getting started’: Coca-Cola’s candid progress report on its in-house plan

Even the biggest and most lauded advertisers struggle with moving more marketing in-house. Coca-Cola is a case in point: two years into its own in-house plan, and it’s still very much a work in progress.

Link de la noticia: 
https://digiday.com/marketing/still-getting-started-coca-colas-candid-progress-r...