‘We don’t have visibility’: Google’s ad targeting limits expose publishers with reliance on open programmatic market and first-party data weakness

Digital publishers are still working to ascertain how exactly their advertising businesses will be affected by Google’s announcement on March 3 that it will stop enabling cross-site tracking and targeting of people with ads outside its properties

Link de la noticia: 
https://digiday.com/media/we-dont-have-visibility-googles-ad-targeting-limits-ex...