Agencias

La caída en la remuneración de los directivos lastra el sueldo medio en las agencias de publicidad

El salario medio de las agencias creativas es de 50.700 euros (-2,9%) y el de las de medios, de 65.300 euros (-10%).

dircomfidencial.com - - 20/07/2022

Hanes Puts Its Global Media Account Up for Review

The clothing company known for its t-shirts, socks and underwear invested $34 million in media globally last year, and 29% of that was in digital spend, per COMvergence data. Publicis Media's (PM) Spark Foundry is the incumbent.

adweek.com - - 19/07/2022

Brico-Depôt entre los primeros anunciantes en utilizar el nuevo producto de Atresmedia PANTAIA

Spark Foundry: “nos enfrentamos a un nuevo entorno donde la TV Lineal muestra una pérdida importante de audiencias.»

programapublicidad.com - - 18/07/2022

Dentsu reduce sus previsiones publicitarias para este año en España y alerta de la inflación en el sector

Según este grupo publicitario, habrá que esperar como mínimo al 2025 para volver a cifras de inversión prepandemia en nuestro país.

dircomfidencial.com - - 18/07/2022

Retegal busca agencia para elaboración de sus campañas y plan de medios

Las redes de comunicaciones gallegas Retegal SA, tiene abierto en estos momentos un concurso público para la elaboración, producción y creación de sus campañas promocionales y plan de medios.

extradigital.es - - 18/07/2022

Omnicom Media Group named as ‘Leader’ among global media agency groups in analysis conducted by Forrester

OMG has received the highest scores in the retail media, commerce media, intelligence and insights, and optimisation criteria; as well as in the operations and innovation roadmap criteria, in an analysis of global media agency groups 

bestmediainfo.com - - 18/07/2022

Trainline Taps Wavemaker for Local Impact Across Europe

The ticketing site will place a focus on core territories such as France, the U.K. and Italy

adweek.com - - 17/07/2022

PHD Wins Global Media Account For Tea Maker Ekaterra

The former Unilever tea division was sold last month for $4.5 billion and spends about $70 million annually on measured media.

mediapost.com - - 16/07/2022

Twitter, Publicis Media: Brand Conversations on Social Are ‘the New Review’

Does talk sell? Twitter and Publicis Media sought the answer to that question with #LetsTalkShop, a survey of 9,600 consumers on six social platforms across India, Mexico, the U.K. and the U.S., aimed at learning how 

adweek.com - - 16/07/2022

How OMD's Attention Planning Tool Transforms Campaign Strategy

OMD found a way to measure attention and harness those metrics, which it now uses in client planning. The Attention Requirement Calculator (ARC) was built with Omnicom’s data strategy arm Annalect. 

adweek.com - - 15/07/2022

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