Agencias

Ad giant Publicis Groupe's consulting firm Sapient froze raises and promotions for the rest of 2020. Read the internal memo.

Publicis Sapient, the consulting division of ad holding company giant Publicis Groupe, announced that it would cancel all raises and promotions for the rest of 2020.

businessinsider.com - - 12/08/2020

GroupM Finds China Outpacing U.S., Worldwide Ad Economies

Just as China is expanding its share of the global economy -surpassing the U.S. as No. 1 for the first time in 2020- the nation's ad economy will also expand its share of the global ad economy 

mediapost.com - - 11/08/2020

GroupM Shops Bust Teenage Wasteland Myth, They're 'A New Breed Of Super-Savvy Consumers'

Contrary to the overused Madison Avenue trope that contemporary teens are lazy, entitled "Millennials," a new global study from three GroupM media agencies finds the current youth population are the savviest and most socially aware

mediapost.com - - 11/08/2020

S4 Capital's MediaMonks Signs With CAA

MediaMonks is announcing a first-of-its-kind deal with Creative Artists Agency to serve as the company’s agent to help MediaMonks navigate Hollywood deals and content partnerships.

mediapost.com - - 11/08/2020

SunMedia nombra a Luis Bertó como Managing Director de Lab Cave

Bertó asumirá las responsabilidades de Jesús Martínez, quien ha dirigido la compañía hasta ahora frente a un mercado global turbulento.

lapublicidad.net - - 10/08/2020

Acxiom Aims To Help Clients Wade Through The Confusing CDP Landscape

Earlier this month, it launched services and integrations with CDP providers, including Tealium and Treasure Data in the United States, and Exponium and Boxever in Europe.

adexchanger.com - - 10/08/2020

Group M global investment chief Nick Theakstone expected to step down

Tough negotiator was most important ad buyer in Britain for a decade.

campaignlive.co.uk - - 07/08/2020

La Comunidad de Madrid busca nuevas agencias de medios para su cuenta de 30 millones de euros

El acuerdo marco vuelve a estar dividido en dos lotes: campañas offline y online

dircomfidencial.com - - 07/08/2020

Starcom apuesta por la nueva solución de targeting Reachcast de Teads

Teads, lanza la primera campaña de Reachcast, su nueva solución de targeting basada en el análisis semántico del contexto en el que se inserta el anuncio

lapublicidad.net - - 06/08/2020

Adrian Sapollnik Vicepresidente Ejecutivo, Estrategia y Desarrollo Corporativo global de Omnicom Group

También continuará supervisando el equipo de fusiones y adquisiciones, y operaciones inmobiliarias, vital ahora ante las desocupaciones de oficinas.

programapublicidad.com - - 05/08/2020

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