Agencias

WPP share price rise leads FTSE 100 as results beat expectations

Advertising giant WPP has outperformed market expectations in the first half of the year, as its turnaround strategy helped boost business with key clients like Ebay and L’Oreal.

cityam.com - - 11/08/2019

WPP anuncia el nombramiento de Jasmine Whitbread a su Junta como directora no ejecutiva.

Actualmente era CEO de London First y directora no ejecutiva de Standard Chartered plc y BT Group plc. Su nombramiento será efectivo a partir del 1 de septiembre de 2019 y servirá dentro del Comité de Compensación.

programapublicidad.com - - 09/08/2019

WPP cierra la primera mitad del año con un crecimiento del 1,6%

Los ingresos del holding británico crecieron un 2,3% en el segundo trimestre (+0,1% en términos orgánicos), bastante más que el +0,9% registrado en los primeros tres meses.

dircomfidencial.com - - 09/08/2019

5 claves para entender hacia dónde deben dirigir sus pasos las agencias

La consultora de transformación, Alonso//Poli, insiste en que identificar el reto de forma diferencial optimizará cualquier movimiento estratégico que se realice

marketingdirecto.com - - 09/08/2019

‘The underlying arrogance’: Media buyers are frustrated with Google and Facebook ad reps

Media buyers say their relationships with Facebook and Google have become worse especially when compared to improvements that Twitter and Snap have made.

digiday.com - - 08/08/2019

GroupM Finds TV Ad Inflation Outpaces Consumer Price Hikes Three To One

In an analysis published this week, GroupM Global President of Business Intelligence Brian Wieser plotted the inflation

mediapost-com - - 08/08/2019

Grupo Dentsu presenta un crecimiento orgánico del -1.5%.

Grupo Dentsu genera un crecimiento total de ingresos del 2.6% (en moneda constante) y un crecimiento orgánico del -1.5% en primer semestre.

programapublicidad.com - - 08/08/2019

WPP puts money behind in-game advertising platform Anzu

WPP has its sights on the $43 billion gaming industry, backing Anzu.io, a platform that programmatically deploys personalized ads to video game users.

campaignlive.com - - 07/08/2019

Dentsu reports decline in organic growth, cuts forecast

Dentsu announced changes to its forecast for the full financial year ending 31 December, cutting its expectations for revenue by 4%, revenue less cost of sales by 2.7%, underlying operating profit by 9.2% and underlying net profit by 9.9%.

campaignlive.co.uk - - 07/08/2019

MediaCom and ITV lead nominations for Media Week Awards 2019

MediaCom, OMD and PHD are the leading media agencies and ITV, Channel 4 and Digital Cinema Media are the top media owners to be shortlisted for the Media Week Awards 2019.

campaignlive.co.uk - - 07/08/2019

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