Agencias

Carat's global strategy director moves to 360i as head of media

John Thomson has joined 360i Europe as its new head of media from sister Dentsu Aegis Network agency, Carat, where he was group strategic planning director.

campaignlive.co.uk - - 08/01/2018

Josep Hernández desembarca en Wavemaker para dirigir la cuenta global de L´Oreal

Wavemaker, la nueva agencia de medios de GroupM surgida de la fusión de MEC y de Maxus, ha incorporado al español Josep Hernández para que implemente y supervise la estrategia global de L´Oreal.

dircomfidencial.com - - 08/01/2018

Delivery Media afianza su posición en el mercado publicitario

Desde el pasado 1 de enero, Delivery Media ha experimentado un importante crecimiento en su área de prensa y digital, pasando a gestionar prácticamente todos los medios que antes estaban asociados a la Corporación de Medios Pub.

elpublicista.es - - 08/01/2018

Sizmek ofrece mayor transparencia en su plataforma dotada de inteligencia artificial

Esta decisión pretende dotar a agencias y anunciantes de una mayor visibilidad, control y rendimiento en la planificación y compra de medios.

lapublicidad.net - - 08/01/2018

George becomes Group M UK CEO as Theakstone takes global investment role

Group M has named Tom George as UK chief executive, replacing Nick Theakstone who moves after ten years to be global chief investment officer.

campaignlive.co.uk - - 08/01/2018

WPP's Kantar merges four brands into one consultancy

WPP-owned research and insight specialist Kantar is combining four of its brands to form a consultancy that will set out to redefine how marketing and sales work together.

campaignlive.co.uk - - 08/01/2018

Nike's 'Reverse Auction' Review Is Bad Omen for Agencies

Nike works with agencies such as R/GA, Wieden & Kennedy, Anomaly, Laundry Service, The Program and Mindshare, but it was not immediately clear which shops the reverse auction will affect.

adage.com - - 06/01/2018

Dentsu compra una firma de soluciones para ampliar el perímetro de Merkle

El holding publicitario japonés ha anunciado la adquisición de Helloworld, que tiene a marcas como Coca-Cola, Johnson & Johnson o Microsoft dentro de su cartera de clientes.

dircomfidencial.com - - 05/01/2018

Zenith Awarded Media Duties For Ride-Hailing Giant DiDi Chuxing

Zenith has been awarded media responsibilities for China’s DiDi Chuxing, which bills itself as the world's largest ride-hailing company. Previously, several agencies had been working with DiDi on a project-by-project basis

mediapost.com - - 05/01/2018

Dentsu Aegis Network boosts Merkle with acquisition of HelloWorld

Dentsu Aegis Network has acquired promotion and loyalty solutions provider HelloWorld, which will become part of Merkle Loyalty Solutions.

campaignlive.co.uk - - 05/01/2018

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