Agencias

Curso sobre ROI on y off de La FEDE y la ESP, 2 y 4 de febrero en Madrid

Se trata de los conceptos básicos y últimos desarrollo de la medición de las acciones de comunicación. El curso se celebrará en dos jornadas: el martes 2 y el jueves 4 de febrero 

programapublicidad.com - - 11/01/2016

Aegis Group adquiere Navegg en Brasil

Se trata de la empresa líder en la comercialización de datos en oferta programática y los datos de la red en América Latina.

programapublicidad.com - - 08/01/2016

IPG Mediabrands promociona a Jorge Chávez a Director Regional de Programmatic Latam.

Desde su comienzo con IPG en 2008, Chávez se ha desempeñado en varias posiciones de liderazgo en Mediabrands México aportando consistentemente al crecimiento del negocio y expansión de la oferta de servicios digitales.

programapublicidad.com - - 08/01/2016

IPG scoops global Wimbledon prize to promote tennis championships

McCann, Octagon and UM won the multi-million pound brief to promote the AELTC’s The Championships, Wimbledon, outside of the UK and help develop its brand after a competitive pitch

campaignlive.co.uk - - 07/01/2016

Thaer Namruti rejoins SMG as SVP precision marketing strategy

Namruti enjoyed a previous four-year stint at SMG as senior vice president data and analytics EMEA, before joining Acxiom as European strategy director in 2014. He has also held a range of agency and client-side roles at PHD, 

mandmglobal.com - - 06/01/2016

Fullscreen Sets Up an Influencer Marketing Group Dedicated to GroupM and WPP Clients

Between key executive hires and a forthcoming subscription service, Fullscreen hasn't been shy about its ambitions for 2016. And just five days into the new year, it's starting to make good on that promise.

adweek.com - - 06/01/2016

OMD to run international search and performance marketing for Jumeirah Group

Luxury hotel company Jumeirah Group has appointed Omnicom Media Group’s OMD as its global SEM agency following a competitive pitch.

mandmglobal.com - - 05/01/2016

GroupM, Dentsu Aegis Forge Data Alliances With China's Tencent

In separate deals, WPP’s GroupM and Dentsu’s Dentsu Aegis Network (DAN) have forged agreements with Chinese tech giant Tencent.

mediapost.com - - 04/01/2016

Gestión de Medios, S.A. (Gesmedia) gana concurso de medios de 495.000 euros de San Sebastián

Se trata de la formalización de la adjudicación por la Donostia/San Sebastián 2016 Fundazioa-Fundación Donostia/San Sebastián 2016 por el que se hace pública la formalización del contrato

programapublicidad.com - - 04/01/2016

10 Behavioral Trends Guiding Advertising In 2016

Ford, with help from Ogilvy, created a blueprint of the top 10 trends to better understand consumers in 2016. Through this heightened awareness it will be interesting to see how the company and others put these trends

mediapost.com - - 30/12/2015

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