Agencias

OMD is launching a study exploring the future behaviors of UAE consumers, allowing brands to see how they can better communicate with their consumers “in the face of change”. The survey, titled ‘The Future of the UAE’,

Ray Morgan, who has died aged 82, may have been credited with killing off the full-service agency. But he was a most unlikely assassin.

Hace unas semanas informamos de que Bolloré Group, uno de los principales accionistas de Havas Group, había realizado una oferta para hacerse con el control mayoritario de la compañía