Agencias

Payment Terms Survey: Majority of Marketers Still Paying Agencies Within 30 Days

Despite big marketers like Procter & Gamble and Mondelez announcing they would extend payment terms for agencies, the majority of shops are still being paid by clients within a month's time, according to a new survey

adage.com - - 06/08/2013

WPP's m/SIX Enters the U.S. Market

U.K. media agency m/Six, a joint venture of WPP's GroupM and creative shop CHI & Partners, which WPP owns 49 percent of, has entered the U.S. market. David Stopforth, a former group strategy director 

adweek.com - - 06/08/2013

Campaign takes industry temperature with Half-Term School Reports

Campaign has published its first ever Half-Term School Reports, a crowd-sourced measure of the ad and media industry in the first half of 2013. The reports, available exclusively online

campaignlive.co.uk - - 06/08/2013

SCA, ( Bodyform y Plenty), consolida su cuenta publicitaria global en BBDO y Publicis Worldwide y sus medios globales a ZenithOptimedia.

SCA, el dueño de Bodyform y Plenty, ha consolidado su cuenta publicitaria global en BBDO y Publicis Worldwide y sus medios globales a la planificación y compra de ZenithOptimedia. Se trata de uno de los primeros movimientos tras la fusión

programapublicidad.com - - 06/08/2013

Mindshare diseña para AXE una estrategia digital que engancha

Mindshare ha desarrollado para la marca AXE un plan digital de convocatoria y captación de registros para dar a conocer el evento AXE Apollo Space Jump, la segunda fase de la competición AXE Apollo

marketingdirecto.com - - 05/08/2013

ZenithOptimedia wins £50m Bacardi European business

The Publicis Groupe agency picked up the business, thought to be worth €60 million (£53.4 million) after a pitch against UM, OMD and MEC. The account was previously split between several agencies

campaignlive.co.uk - - 02/08/2013

OMD's Bijan White to be Maxus EMEA digital head

Maxus has appointed Bijan White, the EMEA digital strategy director for OMD International, as its EMEA head of digital to provide an additional tier of leadership across the region. White has been charged with developing Maxus’s.

campaignlive.co.uk - - 02/08/2013

IPG To Automate 50% Of Media Buying, Expand Programmatic

Interpublic’s media operations are working to automate all transactions within the next three years, while looking to expand programmatic buying into the TV arena, according to a top Magna Global executive.

mediapost.com - - 01/08/2013

RECMA: así queda el universo de las agencias de medios tras la fusión de Publicis y Omnicom

La fusión de Publicis y Omnicom se dejará notar y mucho en la industria publicitaria. Si las autoridades de la competencia dan finalmente el visto bueno a la transacción, el universo de la agencias será completamente distinto

marketingdirecto.com - - 30/07/2013

La fusión entre Publicis y Omnicom dispara las acciones de Interpublic, Havas y MDC, ¿comienzan las adquisiciones?

Tras darse a conocer la noticia de la fusión entre Omnicom Group y Publicis Groupe, unión que dará forma a la mayor compañía publicitaria del mundo, las acciones de las compañías de agencias con posibilidad

marketingdirecto.com - - 30/07/2013

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