Anunciantes

Instagram alcanza los 500.000 anunciantes activos al mes

Instagram anuncia hoy que ya cuenta con más de 500.000 anunciantes activos al mes en su plataforma, más del doble de su base de anunciantes en los últimos seis meses

programapublicidad.com - - 22/09/2016

Instagram Has Now Sold Ads to 500,000 Brands After a Huge 6-Month Run

It’s been almost 12 months since the global launch of Instagram's ads API, and the system appears to be gaining significant revenue steam for the app's parent, Facebook. Instagram is revealing today that it now has more than half a million 

adweek.com - - 22/09/2016

Heineken Finds 4.3% In-Store Sales Increase Through Intent Targeting

Heineken has an always on search strategy, even when buying display ads. Not just the paid ad kind running on Google, Bing and Yahoo, but the search for city landmarks to improve American structures and

mediapost.com - - 22/09/2016

Cruzcampo utilizó ‘emojis’ para segmentar su campaña en redes sociales

…impactando sólo al público que los utilizan, superando en menos de dos semanas a 185.000 usuarios y generando más de 2.500 interacciones.

marketingnews.es - - 22/09/2016

Dentsu Japan admits 'inappropriate transactions' in Toyota overbilling scandal

“We can say, however, that there were some inappropriate operations related to digital media business transactions which have already been reported to the clients concerned. We are currently in consultation with them regarding any further steps that may be required.”

adnews.com.au - - 21/09/2016

Google y P&G se coaligan para controlar los estándares publicitarios en la Web.

Google ha reunido un grupo diverso de marketers, editores, agencias y entidades de la industria para crear la Coalition for Better Ads. Otros participantes del grupo son los marketers globales Procter & Gamble y Unilever;

adlatina.com - - 20/09/2016

‘Snowden’ se promociona en Toronto con una valla que espía a la gente

‘Snowden’, el largometraje del cineasta Oliver Stone que relata la historia del ex trabajador de la CIA y de la NSA Edward Snowden, se ha promocionado en la ciudad canadiense de Toronto con una sorprendente valla de exterior

marketingnews.es - - 20/09/2016

4A's doubles down on adland's transparency issues

In an email to all 4A’s members, its president and CEO made it known that the recommendations in the 4A’s "Transparency Guiding Principles of Conduct" report are now mandatory.

campaignlive.com - - 20/09/2016

Ranking de Notoriedad Publicitaria: agosto de 2016

El Ranking de Notoriedad Publicitaria de agosto de 2016 para el total multimedia presenta unos resultados muy estables frente al mes de julio. Análisis medio a medio

ipmark.com - - 19/09/2016

Deutsche Telekom media chief: ‘Attitudes to rebates are changing in Europe’

Deutsche Telekom is two years into a massive digital transformation project. The goal: to take control of its media-buying practice and ensure it’s getting the transparency it wants on digital-media trading, a strategy driven by 

digiday.com - - 19/09/2016

Páginas