Digital

"No podemos permitir que una poderosa herramienta como las redes sociales se convierta en una factoría de noticias falsas”

The consumer goods giant, plans to allocate more of its marketing budget to digital display advertising after a successful trial involving five of its brands delivered an average ROI of £1.47 for every £1 spent.

At its SoundFronts event on Wednesday evening, iHeartMedia debuted SmartAudio, a data-centric advertising product that lets advertisers buy media across iHeart’s 850 broadcast stations while also targeting around 700 audience segments.

A further investigation by The Times has found that the brands are unwittingly funding extremist videos. As a result the brands have pulled millions of pounds worth of advertising from the video platform.