Digital

Marissa Mayer has to cut 1,400 more jobs just to keep earnings flat, says Morgan Stanley

Mayer, under pressure to cut costs at Yahoo, has fired between 700 and 900 employees since last fall, but using their estimates of 2015 revenue, the analysts say that the company still needs to reduce its headcount by about 11%

businessinsider.com - - 10/04/2015

How Ad Blocking Could Affect YouTube's Subscription Model

The number of people using ad-blocking software, including Adblock Plus, AdGuard and uBlock, is rising. And some industry watchers say the phenomenon is related to an increase in video advertising.

adweek.com - - 10/04/2015

Cómo descargar videos de Facebook en segundos y sin instalaciones extra

La solución consiste en convertir el video de Facebook de formato Flash a HTML5 para luego bajarlo. El primero es ocupado de forma predeterminada en facebook.com, luego, el proceso se resume en acceder al mismo video 

wwwhatsnew.com - - 10/04/2015

LinkedIn's $1.5 Billion Lynda.com Purchase Is All About the Data

LinkedIn plans to promote courses to its 350 million users, and the company's brass is already theorizing about how LinkedIn's wealth of corporate data can be used to suggest relevant classes.

adage.com - - 10/04/2015

Unidad Editorial, grupo de medios pionero en el quiosco de Apple

La compañía se ha convertido en el primer grupo de medios español en formar parte del quiosco de Apple, también conocido como Newsstand.

elmundo.es - - 10/04/2015

Expertos en RTB participarán el 15 de abril en el evento “Publicidad digital inteligente” en Barcelona

El próximo 15 de abril en el Mobile World Centre de Barcelona, The Valley Digital Business School celebrará lamesa redonda “Publicidad digital inteligente: La revolución del RTB”, en la que participarán expertos en RTB 

marketingdirecto.com - - 09/04/2015

Google's most important business has a huge problem

When Google reported its earnings for the fourth quarter of 2014, it said that cost per click was down 3% from the same quarter a year before. Worse, Google said the rate of decline was accelerating.

businessinsider.com - - 09/04/2015

Newsweek Europe unveils print and digital refresh

Newsweek has marked the first year of its dedicated Europe edition with the launch a refreshed print and online editions, and new mobile and tablet apps – as well as a pledge to become digitally-oriented.

mandmglobal.com - - 09/04/2015

Una marca que se anuncia en una pantalla digital es más moderna e innovadora

Las pantallas digitales transmiten modernidad e innovación (para el 91%), información adicional y actualizada (89%), son prácticas y útiles (89%), diferentes y originales (84%)

periodicopublicidad.com - - 09/04/2015

LinkedIn compra Lynda.com por 1.500 millones de dólares

La red social ha anunciado a través de un comunicado en su blog, la compra de la empresa de aprendizaje online Lynda.com. La compra se ha hecho a través de una combinación del 52% de dinero y 48% de stock

marketingdirecto.com - - 09/04/2015

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